3 LESSONS FROM FUNDRAISING
When I was in elementary school, we had a yearly fundraiser in which each student was asked to sell Entertainment Books. An Entertainment Book is basically a book full of coupons that the buyer can use at various stores. With each book sold, CCS would get a margin of the sale. As a student, that’s not what motivated me to sell books. It was all about the prizes. There were different levels of prize rewards. You reached level 1 when you sold one book. The level one priz